The measuring of the Victims Unit’s ‘For the victims, for peace’ campaign was awarded with a silver medal for Buho, a company that measures and evaluates PR and communications, within the framework of the AMEC Awards in Stockholm.

The measuring of the Victims Unit’s ‘For the victims, for peace’ campaign was awarded with a silver medal for Buho, a company that measures and evaluates PR and communications, within the framework of the AMEC Awards in Stockholm.

The AMEC Awards is the only truly international awards scheme for PR and communications measurement, and they aim to recognize and celebrate exceptional work and accomplishments in putting program research, measurement and analytics on the agenda, especially since the adoption of the Barcelona Principles framework in 2010. This year, the golden medal was awarded to Isentia, which measured the general election campaign of the electoral commission in New Zealand 2014.

Karen González Abril, chief of the Victims Unit’s communications office, said: ‘I am absolutely proud. The measure we have done with Buho allows me to know that I’m in the correct path. And not only me, but the whole team, because we can see that we’ve complied with our goals, which makes us commit even more, and keep on working for the reparation of victims.’

Juan Fernando Giraldo, one of the partners and founders of Buho, who atended the ceremony, stated that ‘communications and PR in Latin America are entering another time, the time of measurement.’ He added that this award ‘not only puts in the top professionalization of these disciplines in Colombia, but it also appeals to agencies in the region so as they incorporate sensible measuring and evaluation schemes that accompany the success of their strategies and campaigns.’